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Javascript Analytics / Conversion Script: Expected Failure Rate?

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Question for developers who work with 3rd-party analytics tools: is there an industry-standard or expected failure rate with JavaScript tracking? Scenario: I have a one-page websi

Solution 1:

I think your fourth bullet may be the most revealing. Paid media will have a very high bounce rate compared to organic/referrer/direct traffic.

What is the bounce rate reported by those various tracking tools? I would wager it is at least 80% which means the chances of users exiting prior to the scripts loading is high. You could correlate that with your page load time.

One thing you could try (since my expertise is with Google Analytics) is to use the Measurement Protocol to send pageview data on the server-side. Since that no longer requires JavaScript to load, it takes page load time and bounces out of the equation. I would not recommend using this method for production, but it could illuminate the issue.

To summarize, I think your issue is with load abandonment and not necessarily failure of the various tools.

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